Future Tradie Report
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A snapshot of the behaviours and beliefs of the new generation of Australian trades.
Discover what they need to succeed and where organisations can help, now and for the next five years.
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The Future Tradie Report 2024 is Australia’s first foresight report shining a light on emerging residential trades small businesses.

A printed version of the report.
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The report is informed by a dedicated research study that deep-dives into tradies’ values, ambitions and hurdles.

It combines viewpoints from small business trailblazers, with survey data gathered from over 1000 tradespeople, to create a clear viewpoint of the next five years.

five Themes shaping the future

Like us, you are no doubt looking ahead to what’s next for Australia’s trades and construction industries.

Explore five key themes shaping residential building and maintenance, plus examples of them in action.

A male and female tradie in discussion.
01
Limitless Learning

Learning a trade is vastly different to learning how to run a successful business. Business coaches, specialist partners, AI, social networks and adjacent industries all play a part in helping tradies get ahead.

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Two young female tradies smile at the camera.
02
Values Reboot

The future tradie needs to excel in integrity, resilience, professionalism and empathy. Trust, focus and respect help them to navigate change and to connect with those from different generations and backgrounds.

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A younger and older male tradie smile at the camera
03
Sustainable Building

Tradespeople know they need to build sustainably and want pocket-friendly, practical solutions. Reducing energy consumption, waste, building for 30+ years and helping homeowners make good choices are part of the job.

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A male tradie puts tools in his branded van
04
Tradie Hospitality

Next gen maintenance trades are polished professional service providers. They develop lifelong relationships with clients who value care and hospitality. Reputation is everything, making every client interaction count.

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Two male tradies wearing bright shirts smile at the camera
05
Magnetic culture

Creating a positive team culture and helping people grow is the most important aspect of gaining valuable team members. Sharing their business culture on social media means the pick of the labour market proactively comes to them.

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Partnering for innovation

The Future Tradie Report has been put together in collaboration with our Corporate partners.

These businesses understand the best way to support tradies is to anticipate what’s coming.

Find out more
Download the full report to explore all themes and mindsets for 2024.
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For more info, reach out to
hello@trout.com.au
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Trout, Next, and Superseed work together with ambitious businesses to turn ideas into action.